step 04 — the receipt for every move
Fourteen days later, we mark our own homework.
Every evaluation — fired, skipped, blocked, and why. The snapshot it read. Who approved it. When you can undo it. And what it actually did to your profit.
Somebody paid for a tool for three months and its change log showed zero edits. That's why this page exists.
t+0 → t+14 · pending
decision · dec_01JQ8F3K
[example data]snapshot it read · frozen
- contribution_margin
- −$412.18
- spend (3d, settled)
- $1,964.00
- revenue (3d, settled)
- $2,740.55
- cost_coverage
- verified · 100%
- window
- 2026-08-12 → 2026-09-09
t+14 verdict
pending · 14 daysstep 01 — connect your store
One tap. Your whole catalogue.
Shopify, Google and Meta. Orders, costs, fees, refunds, spend. Read-only until you say otherwise.
- products read
- 2,140
- with a landed cost
- 1,663
- unpriced
- 477
- cost coverage
- 78%
Unpriced — we won't guess.
An absent cost is not a 100% margin.
Drag it. Estimated costs go amber, never green — and the coverage chip says so for the rest of your life with us.
Every other tool renders a missing cost as zero and shows you a flattering margin. That's the number that gets these tools called a scam.
step 02 — find what loses money
Then we go hunting.
A rule reads a frozen snapshot of the settled window. Margin, not ROAS. It pauses what loses money and feeds what makes it.
- entities paused
- 0
- budget moved
- $0
- waste found / month
- $4,812[example data]
- rule cards · matched
- 29 · 232
rule · negative_contribution_3d
deterministic
when: all: - contribution_margin < 0 - window: last_3_days - cost_coverage == verifiedthen: - pause_entityon_incomplete: narrowcooldown: 72h
If a product has lost money for three settled days and we actually know its cost — pause it. If the window isn't complete, narrow it; don't guess.
No chat prompt. No “the AI decided”. A rule you wrote, in words you can read.
window 2026-08-12 → 2026-09-09 · settled
when it refuses to act
And when it shouldn’t, it won’t.
Most tools will spend your money straight through a broken signal. We stop, write down why, and tell you.
halted · reason SKU_UNPRICED
no action taken
We don't know what this one costs.
Three products in this campaign have no cost against them. We won't push spend toward a margin we can't work out.
A machine that never refuses isn't careful. It's just a machine that doesn't know.